What went wrong for NorthVolt?
By Dr Nasira Bradley FT’s Richard Milne’s verdict seems to be that NorthVolt got the funding right, but the execution wrong – is that right? While there is a lot to be said for Richards’ insight, I believe the root of failure lies deeper – at a flawed strategy, which in turn messes up the execution. In the initial stages of a new business when the winning strategy is unclear, the focus has to be on ‘profit first, growth later’ – this focus brings clarity on execution and allows one to discard failed strategies quickly with lower losses, pivoting nimbly […]